Food & Nutrition App Concept Pitch Visuals

Visual material to support a pitch

As part of pitching their app concept to potential investors the client required graphics to display their initial ideas. The aim was to create visuals part way between a wireframe and a fully rendered mockup. A traditional wireframe would be too bare to demonstrate the features of the app in an attractive way, whilst an on-screen rendering would focus the viewer too much on small details, such as the device platform or the app logo, rather than the broader concept of the app itself.


I have a keen and wide ranging passion for design, from traditional elements such as page layout and typography to newer aspects of design, such as Graphical User Interfaces, which often overlap with my interest in technology. The little details fascinate me;
a trait which has helped shape my precise approach to design. Whilst primarily a designer, my enjoyment of creating things extends to other creative outlets such as photography and drawing.

Chris studied Graphic Communication at Loughborough University, graduating in 2012.



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