Food & Nutrition App
Concept Pitch Visuals
As part of pitching their app concept to potential investors the client required graphics to display their initial ideas. The aim was to create visuals part way between a wireframe and a fully rendered mockup. A traditional wireframe would be too bare to demonstrate the features of the app in an attractive way, whilst an on-screen rendering would focus the viewer too much on small details, such as the device platform or the app logo, rather than the broader concept of the app itself.